Cookies and audience measurement

We use cookies to measure how the site is used and which ad brought you here. Nothing loads before you agree, and saying no changes nothing on the site. Read the privacy policy

Black Friday on Friday 27 November. Newsletter subscribers get early access on Thursday 26 November.Black Friday on Friday 27 November: early access for subscribersSign up

About OYA, a French brand born in Paris

10% of our net profits go to a charity fighting violence against women

A small alarm for your keys: pull it, it sounds loud, and your paired phone calls the emergency services. No app, no subscription.

  • French brand
  • Shipped from France
Léa, who came up with OYA, on a beach at sunset.
LéaSocial media marketing

Who we are

A working session with content creators: a bit of coaching, a lot of marketing strategy, and ideas for OYA’s next videos.

A working session with content creators, with OYA alarms on the screen.
  • AssociationsWe talk with the groups that support women day to day.
  • PartnershipsShops, brands, media: we look for people who want to help spread the word about OYA.
  • Content creationVideos, photos, everyday moments, shot with creators.

Why OYA exists.

LéaSocial media marketing

OYA started as my idea. It all started with a feeling many women know: walking home alone at night and never quite feeling at ease.

I wasn’t the only one. My friends told me about their bad experiences: someone following them out of the metro, comments that turned pushy, walking home from a night out a little too fast, keys clenched in their hand.

Each time, the same question came back: what would have helped, right then? Not an app you have to open, or something lost at the bottom of a bag. Something you’re already holding, that makes noise straight away and lets someone know.

Not an app you have to open. Something you’re already holding.

Travelling abroad, I had seen these little alarms everywhere, clipped to keys and bags. Back home, I couldn’t find anything in France that I really liked: too gimmicky, or with no link to the phone.

So we went for it. We looked for a manufacturer, tested models and chose the one that became OYA: a 130 dB siren, measured at 30 cm, when you pull the loop, a light, and your phone’s SOS, which it triggers (phone paired over Bluetooth, SOS set up, with signal). Your phone calls emergency services and texts your location to your loved ones.

I hope you never have to pull the loop. But if that day comes, you’ll be heard.

Léa

OYA is published by ALTHIR GROUP, a simplified joint-stock company registered in Paris on 28 September 2026.

The founding team.

The people who started OYA, and what each of us looks after.

  • Léa, Social media marketingLéaSocial media marketing
  • Louis, Digital & SEOLouisDigital & SEO
  • Corentin, Team, partnerships & associationsCorentinTeam, partnerships & associations
  • Keziah, Marketing & advertisingKeziahMarketing & advertising
  • Lucas, Finance & operationsLucasFinance & operations

As simple as one pull.

How it works in detail
  1. Two hands pull the loop of a black OYA personal alarm at night, city lights behind

    You pull the loop.

    One move, nothing to unlock.

  2. A hand holds a Pink Gold OYA pocket personal alarm by its loop, the light in the middle

    Siren and flash go off.

    130 dB measured at 30 cm: people around you hear it.

  3. A phone showing an emergency call to 112 in progress

    Your phone takes over.

    Paired with OYA over Bluetooth, it calls the emergency services and sends your position to your people.

OYA or a basic alarm?

  • Siren with one pullYes
  • Calls the emergency services through your phoneYes
  • Sends your position to your peopleYes
  • Built-in flash and torchYes
  • Rechargeable over USB-CYes
  • Shipped from France, support based in FranceYes

Basic alarm

  • Siren with one pullYes
  • Calls the emergency services through your phoneNo
  • Sends your position to your peopleNo
  • Built-in flash and torchIt depends
  • Rechargeable over USB-CIt depends
  • Shipped from France, support based in FranceIt depends

Basic alarm: a siren-only keyring, the kind sold everywhere online.

Our commitments, plainly.

  • French brandBorn in Paris, with a team that answers you.
  • Shipped from FrancePacked near Lyon, with tracking by e-mail.
  • Tracked deliveryFree in France from 2 OYA. For a single OYA, and elsewhere in the EU and in Switzerland, a flat rate shown before you pay.
  • No subscriptionNo app to install, nothing to pay afterwards.
  • 3-year warrantyOur commercial warranty, at no cost, on top of the legal guarantee of conformity.
  • Your data stays yoursYour position goes through your phone, never through an OYA account.
Published by
ALTHIR GROUP, SAS
Registered office
8B rue Abel, 75012 Paris, France
Support
contact@oya-alert.com, reply within 24 working hours

What you want to know about us

Why OYA exists, who makes it and what we do with your data.

Ask us a question
Why OYA?

Where others ask you to install an app, create an account or pay monthly, OYA starts with one object and the SOS your phone already has. No subscription, no OYA account, and your position never goes through us: one pull makes noise, calls for help and sends your position to the people you chose.

Who is OYA for?

For anyone who sometimes travels, walks, trains, studies or works on their own, late at night or in places they do not know well. If you have ever wished for a bit more reassurance on the way home, it was made for you.

When should I reach for OYA?

Whenever you feel unsafe or face immediate danger. It exists to turn heads and bring people to your side quickly. It adds a layer of safety rather than replacing the emergency services, so call 112 as well whenever you can.

Where are your products made?

OYA is a French brand, born in Paris. The device is assembled by a partner factory abroad, then shipped from France. Every device is finished then checked before it leaves.

Do I need to download anything?

No. There is nothing from OYA to wait for or install. Pair the device over Bluetooth, turn on Emergency SOS on your phone and add your emergency contacts there. After that, one pull uses the phone’s native SOS to call the local emergency number and send your position to those contacts.

Their words, as written.

Our customer reviews onTrustpilot
Sibylle R.Rated 5 out of 5Trustpilot
Trop contente ! J’espère ne jamais avoir à l’utiliser mais c’est très rassurant de l’avoir sur moi en tant que femme dans la rue. Utilisé avec des amis et approuvé !
Review written in French
Juliette C.Rated 5 out of 5Trustpilot
super produit je recommande reçu en 2 jours avec suivi lettre verte !
Review written in French
Emma L.Rated 5 out of 5Trustpilot
Concept intéressant, j’apprécie que l’on reverse à une association !!
Review written in French
Cécilia C.Rated 5 out of 5Trustpilot
Super produit !!! 🤩
Review written in French
Salomé D.Rated 5 out of 5Trustpilot
Bien reçu le produit et j'en suis très satisfaite ! Merci
Review written in French
Rigoudy P.Rated 5 out of 5Trustpilot
Je l'ai prise pour ma copine qui finit tard au boulot et rentre en métro. Elle la porte tous les jours sur son sac, et moi je suis beaucoup plus tranquille quand elle rentre seule
Review written in French
NaysouuRated 5 out of 5Trustpilot
Superbe alarme je recommande completement ! ⭐️⭐️⭐️⭐️⭐️
Review written in French
MichelRated 5 out of 5Trustpilot
Livraison rapide, très bon objet, je recommande.
Review written in French
Pierre M.Rated 5 out of 5Trustpilot
Très content du produit, je recommande
Review written in French
Cyprien B.Rated 5 out of 5Trustpilot
Bien reçu ! Déjà sur le sac de ma petite sœur, c’est bruyant mais au moins je suis rassuré 👌.
Review written in French
VincentRated 5 out of 5Trustpilot
Produit arrivé rapidement, en très bon état. Le produit fonctionne très bien
Review written in French
About these reviews

A selection of 5-star reviews published on Trustpilot. Read every review on Trustpilot

We will write the day it is back

Leave your address here. One email the day this can be ordered again, and nothing else.

One email when it is available again, nothing more. Privacy policy

Welcome to OYA

Always within reach. 5% off your first order

Leave your email: your code shows up right away and waits for you in the cart.

Plus: Black Friday starts for you on Thursday 26 November, a day before everyone else.